Every single person that has ever tried to find out as much as they can about online marketing has probably read something about SEO. Search engine optimization is simply the process of ranking your website content in the organic search results of search engines. These search engines are places such as Google, Yahoo and Bing.
An organic search result is one that comes from a person clicking a link that shows up after they have typed a keyword or a set of keywords in the search engine. By learning to create engaging content and using your niche keywords, you will increase your chances of being found in those non-sponsored search results.